Visual Rhetoric
Projekte aus Forschung und Lehre, Seminararbeiten, Abschlussarbeiten
Hochschule Bremen, UdK Berlin, Universität GH Essen, Fachhochschule Köln

Visual Language of Newspapers
Seminar "Visual Rhetoric"
Master Digital Media, Wintersemester 2008/09
Studierende: Datenschutz

In newsrooms often design is considered the arrangement of text and images inside a blank page—just like a jigsaw puzzle. This paper presents a different focus: Design as an important communication tool, able to reinforce the message. Design can use the same tools as speech: It is a visual application of rhetoric and can create contradictions, double meanings and a variety of relations inside a page.

Product Language of Cell Phones
Seminar "Visual Rhetoric"
Master Digital Media, Wintersemester 2008/09
Studierende: Datenschutz

This project illustrates cell phone history and discusses how visual features influence and inform buyers and users.

Logos and Pathos in Automobile Advertisement
Seminar "Visual Rhetoric"
Master Digital Media, Wintersemester 2008/09
Studierende: Datenschutz

Mona Lisa vs. Che Guevara
Seminar "Visual Rhetoric"
Master Digital Media, Wintersemester 2008/09
Studierende: Datenschutz

This paper compares two most popular images. Leonardo Da Vinci's Mona Lisa, and Alberto Korda's photography of Che Guevara. Based on a semiotic analysis, the semantic shifts over time are illustrated: From iconic painting to the symbol for renaissance, and later to the symbol for "picture" in general. And from photographic index/ikon to the symbol for latin american revolution, and to a symbol for rebellion in general.

Tug-o-War
Seminar "Visual Rhetoric"
Master Digital Media, Wintersemester 2008/09
Studierende: Datenschutz

A very simple game with very simple graphics. No need for photorealism - the real thing is in your head!

Visual language of a snowboard brand
Seminar "Visual Rhetoric"
Master Digital Media, Wintersemester 2008/09
Studierende: Datenschutz